Thursday, November 28, 2019

6,399,322 Ways to Get More Social Media Engagement [PODCAST]

6,399,322 Ways to Get More Social Media Engagement [PODCAST] Have you had the frustrating experience of sending out social media posts only to receive no engagement whatsoever? Most marketers have had this happen, and some have it happen frequently. Today we’re going to be talking to ’s own Nathan Ellering. He’s the head of demand generation here at , and he has conducted a study that allows him to predict how well a particular post will do on any social media platform. Do you want to increase your social media engagement? If so, you won’t want to miss today’s show. Some of the highlights of this episode include: The scoop on and what it is Nathan does here as the head of demand generation. Nathan also shares how big the demand generation team is. Why Nathan took on his research project on which social media posts tend to do well on which platforms and how he evaluated different standards of performance. How the demand generation team uses data to do what works, over and over again. How Nathan went from having massive pile of data to putting it all into motion to work for . Why marketers should focus on content before mechanics. Hints on where to get the inspiration needed to create great content. Nathan explains methods such as PAS (problem-agitate-solve), bridge after bridge, AIDA (attention, interest, desire, action), and the 4 Cs (clear, concise, compelling, credibility). How to use closed-ended questions, controversy, anecdotes, and quotes on social media for maximum engagement. Specific strategies for finding success on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+. Nathan’s very best advice on leveling up your social media skills.

Sunday, November 24, 2019

Free Essays on Renaissance To Neo-Cassicism

Question #2 The Renaissance saw a rebirth of classical ideals. As examined in the first question, the emergence of the artist as someone with status and an intellectual approach to their craft was an important part of post-gothic art history. The role of the art historian was also critical to art development. Giorgio Vasari, who wrote The Lives of the Artists, was one of the first art historians and his tendencies towards a connoisseurship approach to â€Å"good art† had a resounding effect on art history following the death of Michelangelo Buonarrati, as it stifled artistic progress that inevitably led art back to Neo-Classicism. Vasari’s first edition of The Lives of the Artists, was published in 1550 and was largely a celebration of fellow painter and friend Michelangelo. For Vasari, quality was based primarily on the artist’s skill in the illusion of naturalism and the technical ability required to achieve a classical degree of idealized beauty. This kind of approach to art history creates problems because; it encourages the attribution of works of art to an artist and the influence of one artist on another, on the basis of stylistic similarities. However, this is not the only problem with Vasari’s history of art as it relates to the progression from the Renaissance into Neo-Classicalism. Another problem with Vasari’s trajectory of art history is the question of what happened to art after Michelangelo. Did it stop or go into decline? Once the ‘pinnacle’ of perfection had been reached with Michelangelo’s, Sistine Chapel (1508-1512), where could art go? Was Caravaiggio’s, Baroque painting, Calling of Saint Matthew(1599-1600), a lesser expression of art or message about society because he rejected the dominant Mannerist style, and Renaissance idealism, in favor of greater Realism and dramatic painterly techniques, such as tenebrism and chiaroscuro (Adams 675-77)? Certainly it was not. If anything, Cara... Free Essays on Renaissance To Neo-Cassicism Free Essays on Renaissance To Neo-Cassicism Question #2 The Renaissance saw a rebirth of classical ideals. As examined in the first question, the emergence of the artist as someone with status and an intellectual approach to their craft was an important part of post-gothic art history. The role of the art historian was also critical to art development. Giorgio Vasari, who wrote The Lives of the Artists, was one of the first art historians and his tendencies towards a connoisseurship approach to â€Å"good art† had a resounding effect on art history following the death of Michelangelo Buonarrati, as it stifled artistic progress that inevitably led art back to Neo-Classicism. Vasari’s first edition of The Lives of the Artists, was published in 1550 and was largely a celebration of fellow painter and friend Michelangelo. For Vasari, quality was based primarily on the artist’s skill in the illusion of naturalism and the technical ability required to achieve a classical degree of idealized beauty. This kind of approach to art history creates problems because; it encourages the attribution of works of art to an artist and the influence of one artist on another, on the basis of stylistic similarities. However, this is not the only problem with Vasari’s history of art as it relates to the progression from the Renaissance into Neo-Classicalism. Another problem with Vasari’s trajectory of art history is the question of what happened to art after Michelangelo. Did it stop or go into decline? Once the ‘pinnacle’ of perfection had been reached with Michelangelo’s, Sistine Chapel (1508-1512), where could art go? Was Caravaiggio’s, Baroque painting, Calling of Saint Matthew(1599-1600), a lesser expression of art or message about society because he rejected the dominant Mannerist style, and Renaissance idealism, in favor of greater Realism and dramatic painterly techniques, such as tenebrism and chiaroscuro (Adams 675-77)? Certainly it was not. If anything, Cara...

Thursday, November 21, 2019

Book review of Chris Grey's book A Very Short, Fairly Interesting and Essay

Book review of Chris Grey's book A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations (200 - Essay Example Also, these contemporary theories ignore the opportunities of further evolution in management sciences and consider the application of management theories a simple task with predictable outcomes, whereas the truth is that organizations are more than just management with high degree of uncertainty and ability to digress from the standards suggested by scientific management. Christopher Grey has managed to provide a book which compiles both classic and contemporary theories related to organizational management. While writing this book, Grey has attempted to combine the management and organization theories by amalgamating their outcomes. The book stands on a rationale that organizational theories and management are no different since management is an integral part of practices taking place in an organization. The work of Grey is important on the basis that where other books and literary works have limited the application of organizational theory only to the corporations and institutions , Grey argues that organizations by means of a structure, is more comprehensive than that. He views the application of organization as a concept in overall social spectrum; even in a family structure as well (Callahan, 2009). The book itself is meant for readers who have prior knowledge of other management concepts and organizational studies. Since management of the organizations act as the gist of the book, therefore all the chapters which discuss parts of organizations also deal with the management theories (Donaldson, 2006). Through this book, Grey has asserted that where other books on organization possess a lot of knowledge covered in hundreds of pages, the contents discussed are either too generic or faulty to understand. Therefore, he presents arguments on different areas of organizational management based on the arguments presented by previous theories. Grey has mentioned time and again that organizational theory has been misunderstood or explained in a manner which illustra tes the importance of job to be done however questions like who is expected to define the methods and who will perform the job, remain unanswered. Therefore, in order to illustrate this communication gap between the actual and perceived forms of organizational theory, this book discusses leadership, people management, importance of bureaucracy, fast capitalism and change management (Callahan, 2009). In order to deliver his point of view, Grey has used an assertive approach towards combining the classic and contemporary theories. The approach does seem like a mannerism to draw lacking in other’s work which appears rather unethical. However, the basic purpose in the book is to illustrate how organizations behave, evolve and relate to resources associated to them. The crux of this discussion is human resources itself (Donaldson, 2006). Through his arguments, Grey illustrates how bureaucracy is related to scientific management of the organization (Aulich, 2012). He discussed seve ral management styles and also the implications of applying generalized theories in the problematic areas. By doing so, Grey argues that organizations have flexible nature like people and applying fixed solutions provided by management consultants only consumes time, resources and energy. He further argues that while solving a problem, managers need to show susceptibility to presence of different solutions and selection of the